The first strategy, according to the niche marketing ebook, is a method only a small group of internet marketers is familiar with. The usage of this tool enables you to steal your competitors' keywords - without making a huge effort and by absolutely legal means. You find this tool at semrush.com and it works as follows: First you have to type a website address you want to research in the field at the top. Then you get a list of results with the keywords the website is listed under. This tool also displays the position as well as the percentages of traffic and costs for each keyword. In the free version you get ten keywords as a result, and you always have the option to upgrade to the paid version and get all the keywords.
An often overlooked opportunity to find hot niches consists in the use of the MSN website. The top banner of this website contains 25 broad categories. With just a few clicks you will be able to dig a little deeper and find many sub-categories. Within these sub-categories you can discover very valuable information about the different industries, and you also have access to reviews and sub-niches. The information is seasonal and highly relevant - at thanksgiving, for example, you have access to recipes, tips and tricks at the food and entertainment sector. With this information at hand you can easily create profitable campaigns in different sub-niches. Based on some examples the niche marketing ebook will show you how you can find more niches than you can handle by spending just 15 minutes at the MSN homepage.
The third method to find niches, according to the niche marketing ebook, is a very creative method. You are probably familiar with the google keyword tool. This free tool is extremely useful when it comes to finding new niches. Most people don't apply this fantastic tool correctly and, thus fail to find new niches. First, you should type in a very broad keyword, e.g. "window" or "Game". Then you will get a bunch of keywords related to the keyword entered. Take some minutes and attentively go over this list. Take down interesting keywords and dig even deeper. This way you will be able to find some sub-niches based on long tail keywords you haven't thought of before. As a side note: There is no need to buy a "paid" keyword tool - in fact, the google keyword tool provides you with all the necessary data to find hot niches.